For the first time in its 118-year history, Rolls-Royce Motor Cars has celebrated a record-breaking sales year with the sale of more than 6,000 vehicles.
The BMW-owned luxury brand in the UK said that sales volumes increased by 8% in 2022 compared to the previous year in all markets except China.
While the Middle East, Asia-Pacific, the USA, and Europe all experienced “especially robust year-on-year growth,” the business reported that volumes in Greater China, including Hong Kong, fell somewhat due to “ongoing challenges.”
Additionally, in 2022, the cost of bespoke commissions surpassed previous highs.
Customers were “ready to pay roughly half a million euros (£440,000) for their own Rolls-Royce motor car,” according to the company, which has 2,500 employees.
Additionally, it hinted at a promising future with “exceptionally strong” demand for all models.
The Goodwood-based company recently revealed to that despite industry shortages, especially for semiconductors, BMW had, unlike many automakers, maintained a robust supply of parts to maintain production levels.
In 2022, the wider sector was severely impacted by the COVID-related disruption.
Although UK sales dropped to their lowest level since 1992 last year, an industry body announced last week that it hoped the worst of the supply chain problems were behind it.
Last year was be a “momentous year”, according to Torsten Muller-Otvos, chief executive of Rolls-Royce.
“But as a true house of luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer.
“Bespoke is Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace.”
