Discounters Lidl and Aldi undercut premium sports gear by up to 95% to win Gen Z
Lidl’s carbon‑fiber Padel rackets (€20‑€60) and Aldi’s Reformer‑Pilates board (~€200) are being sold at roughly 85‑95% below premium equivalents, a move aimed at the Gen Z market via TikTok and a newly created leisure‑and‑fitness aisle.
24 August 2026
